Audi is a premium German automobile manufacturer, a subsidiary of Volkswagen AG, which owns the trademark to 99.55%. The official name of the company is Audi AG (pronounced / audi / German) and is headquartered in Ingolstadt in Bavaria.
Present in 100 countries around the world, Audi is present on most segments of the passenger car market, including that of sport prestige through its two subsidiaries that are Lamborghini and Quattro GmbH. In 2010, the company sold 1,150,018 vehicles, a record since its inception in 1909, ranking it among the most profitable manufacturers.
The name “Audi” is a play on words between “Audi” (meaning in Latin) and the surname of the founder August Hoch (listening in German) that creates the company July 16, 1909.Automaker - even then - for sporting purposes, the company is in financial difficulties which forced him to merge in 1932 with three other automotive brands Saxon.
The new entity called Auto Union is represented by four rings, identity preserved today by Audi. In 1964, Volkswagen bought Auto Union Audi and resurrects the name. It was not until the 1970s, under the leadership of Ferdinand Piece, Audi meet the growth we see today.