Hallmark of CK are also advertising campaigns, often controversial character, but over the years have proved of enormous impact to the point quickly launch the careers of several testimonials.
In 1979, the protagonist of the advertising campaign of the lingerie line of the company was Brooke Shields, now a successful actress. However at the time of advertising Shields had just fifteen years, and created a real case around her.
Shields were again involved in some advertisements for Calvin Klein in 1982.
In the early nineties, to launch the new line of men’s underwear was chosen Mark Wahlberg, who, under the name Marky Mark, saw off his singing career. The particular type of boxer shorts worn by Wahlberg was indelibly associated with the mark CK, to the point of being often called Calvin’s.
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As a testimonial women chose Calvin for almost all ’90s supermodel Kate Moss. Its famous spots, and also much disputed. In 1995, the campaign of the perfume Obsession by Calvin Klein, where Moss appeared half-naked, aroused huge controversy.
It was even insinuated accusations of pedophilia, and the Department of Justice, at the behest of Bill Clinton, then president, decided to launch an investigation in respect of which led to the withdrawal of the campaign after just three weeks.
