The traditional colors of all associations IFK are blue and white IFK Gothenburg there is no exception. The first blue jersey was used, cut horizontally by a white stripe on his chest was white star affixed to the four-point star used by most clubs IFK.
In subsequent years, the blue jerseys and / or abandoned their white horizontal band. In 1910, the first game was played in blue shirt with vertical white stripes and blue shorts.
This place has always been used for home games. The blue and white logo of main sponsor ICA is on the jersey since 1982, it is also considered an integral part of the outfit. No other sponsor appears on the jersey.
The traditional dress for away games alternating white and red colors in different styles. During the 1990s and 2000s, several new colors combinations have been tried, such as the white and orange. In 2005 the team plays its games outside in the traditional color, namely white & red.
The insignia of the IFK originated in the arms of the city of Gothenburg, which it comes from different arms. The lion on a silver background and blue is the coat of arms FolkungaƤtt, he wears three crowns of Sweden, the lion and the three crowns are two symbols in the arms of Sweden. These weapons were given to the city by King Gustav II Adolf.
The arms of Gothenburg see the lion face, sword forward, the dark side (right side in heraldry) which is often interpreted as a desire to escape. The normal behavior is to face the left side, what the lion on the crest of the club. The three letters IFK at the top of the badge are present since their introduction in 1919.
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