Hitachi was founded in 1910 as an electrical repair shop. From the ’60s to the ’80s Hitachi has been a manufacturer of audio equipment for consumers as portable radios and tape recorders. In 2002 Hitachi bought IBM technologies in the field of hard disk in which IBM was very competitive. Hitachi is currently also a manufacturer of hard drives for laptop computers or portable audio players.
The slogan of the company is: Inspire the next. In October 2007 announced its intention to abandon the personal computer industry given the low margins and intense competition. From 1982 to 1983 he was the sponsor of AC Milan and from 1991 to 1992 to Lecce.