In August 2005, acquired rival adidas, Reebok, in an effort to tighten the competition with Nike. For over 80 years Adidas Group has been part of the sport in all its field by offering shoes, clothing and a variety of sports accessories that complement the artistic merit of each product.
Now, the adidas group had globalize and mastered in the field of sports products industry and offers a vast portfolio in terms of products worldwide.
Adidas Group strategy is simple: continuously strengthen the bran and the improvised their financial and competitive position. Corporate activity and more than 150 branches directly monitored by the group leader in Herzogenaurach, Germany. Dated December 31, 2009, Adidas Group employs about 38,982 people registered for a full year.
Adidas-Salomon AG, additionally called Adidas, may be a German shoe company. the corporate is known as for its founder, Adolf (Adi) Dassler, who started manufacturing shoes within the Nineteen Twenties in Herzogenaurach close to Nuremberg.
The planning of garments and footwear firms generally embody 3 parallel stripes of a similar color, and therefore the same motif is employed because the official emblem of adidas. Rudolf Dassler, Adi’s brother, founded a rival company, Puma.
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