Carling Black Label beer brand is already well known. In Africa south of Carling Black Label is among the best-selling beer in southern Africa. Now, to reflect changes in South African men, Carling Black Label is undergoing another revolution. The first brand reaches our shores in 1966 when the United States of South African Breweries Carling licensed to produce it.
Advertising campaign kicked off with the theme of “cowboy”, in which the cowboy hero represented a viable cold Carling Black Label as a reward for a long day’s work. Cowboys still very popular, with classics such as Stagecoach and The Good, The Bad and the Ugly being released in 1966. In one year the market share of Carling Black Label is growing steadily.
In the early nineties Carling Black Label changed again to reflect the spirit of the times. This is the era when workers in South Africa began to feel proud of their role in society as a nation builder. Worker is a ‘hero’ is a strong, honest and hardworking. And of course, the idea is that these people deserved Carling Black Label at the end of the day.
At this time, Carling Black Label also began to win major awards in the brewing competition: in 1996 it has been honored twice in the competition the Best Lager World bottles. Since the Carling Black Label has won over 19 awards, most recently the gold medal at the 2010 Australian International Beer Awards.
Carling Black Label has undergone a subtle revolution to make the brand more contemporary, sophisticated and cosmopolitan. As a working-class aspirations change, so that workers give way to a businessman. While union leaders have been the hero of political struggle, a new generation of self-made man into a hero of economic struggle.
Now, in 2010, Carling Black Label changed again to reflect the new role of man in society. Today, we admire the man who took his life and win in all aspects of their lives – the man with the values and ambitions are proud to care for their families and act as role models for others.
Today, more multi-dimensional masculinity and Carling Black Label this project through to identify winners and champions. These people really deserve the reward of beer champion character.
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