Audi AG is a German car manufacturer that sells cars in various classes and prices. The company is fully owned (99.5%) by the Volkswagen Group since 1966. Positioned as the luxury car class.
The company is headquartered in Ingolstadt, Bavaria, Germany. The company name is actually derived from the nickname of its founder August Horch, who has a sense of “hearing” and if translated into Latin, became Audi.
Is the motto Vorsprung durch Technique Audi, which can be interpreted as “Excellence through technology”.