Acura is the brand name used by Honda for some car models of the upper class used primarily for the North American market, founded in March 1986. It is considered the first attempt by the Japanese automakers to enter the American market for luxury cars and sports cars with that of an independent brand, such as shortly followed by Toyota with Lexus logo and Nissan Infiniti proposed.
Were first marketed under the brand name models known in other countries such as Honda Legend and Integra, followed by the 1990 NSX. To support the sales in the U.S. territory were opened 60 new dealers specifically designed to Acura.
It was with the NSX sports brand that met the first success on the U.S. and Canada but soon began a period of lower sales, according to many critics due to the lack of originality in design as well as the not so successful in the commercial decisions of the names passenger car: the newer models lost a true character in favor of name abbreviations as in the original “Legend” replaced by a more anonymous “RL”.
In 2002 also integrates the range was replaced by a new set of cars under the name’s”. In 2004, the Acura brand was also introduced in the Mexican market and two years later of the Chinese. One of the latest decisions by the brand was to be introduced from 2008 also in the range of diesel engines.